Software Solution

7 crucial elements of a high converting landing page

Do you know that landing page is designed with one goal in mind - convert visitors to your websites into paying customers?

If you don't have a high converting landing page, ask your website development company to create one today!

What is a landing page and is UI/UX development required?

A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. And the process of making an alluring landing page for your target demographic and website visitors is known as landing page UI/UX development.

Here are 7 elements that go into a high converting landing page:

1. An attention-grabbing headline:  A successful landing page starts with a good headline which is aesthetically friendly and easy to navigate so your visitors will not lose interest quickly. Also, it’s important to keep things: Bright, Beautiful and Bold.
2. Informative subheads: A great subheading should work in tandem with the headline to convince visitors to keep reading. Ideally a brief description of your offering or a few bullet points detailing its benefits can be much more convincing than a large block of text.
3. Personalized content: The secret to a landing page that converts well is addressing what’s in it for the user - they are actively looking for something to make them stop, read, and digest your information.
4. Quality images and graphics: Design, visual elements tend to be easier to retain and have more impact – Your UI/UX development team will tell you this time and again. And it true. It will help your audience envision themselves using your product or service, compelling them to engage with the call to action button.
5. Call To Actions (CTA): This button should tell your visitor exactly what they need to do, focusing on the action you want them to take without being boring. It could be personalized as well, so visitors can feel like they are making a good decision for themselves.
6. Intuitive navigation: It should only take a few clicks to get to the information you need or the page you’re looking for. Ask your UI / UX development company to develop intuitive navigation that will make it easy for users to find and navigate to the information they’re searching for. This will increase the likelihood of your customers taking the action they’re looking to take, like making a purchase, completing a form, etc.
7. A way to contact you: It's crucial to include contact information on landing pages. Additionally, social proof plays a vital role in establishing trust, as customers tend to trust fellow customers more than companies.

With a high converting landing page, you can facilitate the work of your sales team, generate more conversion opportunities and build a good history of your contacts while receiving a large amount of valuable information. And with the help of a UI/UX development team from a top-notch website development company, you can make your business easier, stronger, and better.